Fbshop: Badminton equipment store website

FBSHOP
A chain of authentic
badminton stores

Fbshop understands how much genuine badminton equipment matters to players and the enjoyment it brings. That is why Fbshop is proud to be a trusted distributor of a wide range of badminton products, so customers can confidently choose equipment and accessories that suit their level and preferences.

1 of 12,000 clients
of

Industry

Badminton
equipment

Service type

Company profile website

Years

2024

Crew

5 people

Try it now

An e-commerce website with
a wide range of badminton equipment

Fbshop wants to help Vietnamese badminton become more professional and healthy, so people can enjoy relaxing moments outside work. That is why Fbshop worked with MONA on an e-commerce website design project to offer genuine badminton products, competition-standard racket stringing, high-quality carbon racket repair, and warranty policies that suit each customer's needs.

Explore Fbshop here >>

A responsive-standard website
that works on every device!

MONA designed a fully responsive website so the layout looks professional and highly polished, with content that scales properly on every device. It also makes page navigation effective, sustaining the experience and keeping customers on the site.

Fbshop - A nationwide chain of authentic badminton stores

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

How can Fbshop
grow its online revenue?

MONA built the e-commerce website with these goals:

A product search bar.
Fast and secure online payment.
A clear, easy-to-understand, easy-to-navigate menu.

Helping Fbshop expand its market and grow revenue:

A simple, easy-to-use shopping cart.
Optimize every step of the shopping experience on the website.
Optimized add-to-cart, purchase and checkout features.
Lower bounce rate and higher purchase conversion rate.

Experience part 1
designed

A complete website
design plan

SEO-ready website with fast loading
Quick order lookup
Optimized selling and buying features

Featured technology

Website structure

Website design concept

Building the design system

Optimizing the user experience

Fbshop – Supporting
every customer's passion for badminton

We designed the e-commerce website to give users the best possible experience. Every product comes with its price, offers, images and detailed product information.

PRODUCT FILTERS

With hundreds of products on the website, each in different colours, sizes and brands, we built filters to help customers find products faster.

CATEGORY CREATION
PRODUCT ATTRIBUTES

Customers can learn product details right on the website without waiting for a sales consultant.

ONLINE PAYMENT
SECURE

We paid special attention to payment methods to protect information and help customers shop as safely as possible.

Building a website sitemap
a hierarchy for the product ecosystem

We built a sitemap system so the website interface shows a distinctive style while staying usable, letting users navigate without difficulty.

Highlighting
badminton equipment products

We use product category pages to group badminton products so customers can easily find what they need. MONA presents the layout clearly, simply and understandably, using plenty of white space and borders around each product, and optimises every click on the site to improve the visitor experience.

Building the system
detailed website design

MONA built a detailed, well-structured website design system that makes the site easy to use. Static images are placed with purpose across the site, showing every feature attractively as users scroll.

Heading 1

Bold 40px

Familjen Grotesk

Heading 2

Bold 24px

Familjen Grotesk

Body text

Bold 16px

Familjen Grotesk

#ffffff

#f6951d

#f66315

#000000

Shipment tracking

To help customers track their orders, MONA designed a tracking code field connected to shipping carriers to display all shipping information. Customers just enter their order ID and billing email to look up their order.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

N/A

100%

Satisfaction

Before

N/A

100%

MONA's process of discussing, implementing and building the website design system for FBshop went quite smoothly. We focused on optimising the interface so customers can easily find badminton products. The ordering system was streamlined for a fast shopping experience.