CINESTAR: Cinema chain website design

CINESTAR (SINCE 2014)
A leading modern cinema chain
in
the Vietnamese market

The Cinestar cinema chain has 8 locations across provinces and cities including Ho Chi Minh City, Hue, Da Lat, My Tho, Kien Giang, Lam Dong,... serving more than 8 million visits a year and still growing and expanding.

1 of 12,000+ clients
featured by

Industry

Film, entertainment

Service type

Cinema
website

Years

2023

Crew

6 people

Designing a new look for the website of a large, complex cinema chain

MONA thanks Cinestar for trusting and choosing us among so many agencies.

A huge project with many tasks and high demands for polish, a better user experience and safety for customers using it.

Through in-depth research and a thorough understanding of Cinestar and its customers, MONA built a product that left this major client highly satisfied.

(See Cinestar's new look here >>)

A responsive-standard website
that works on every device!

Over 94% of Vietnamese users use mobile to go online, search for information and shop. Optimising the user experience across devices, especially on mobile, is essential for a business's strong revenue growth.

CINESTAR - One of the most modern cinema chains

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

An outdated, hard-to-use old website was costing Cinestar many customers

The company's current website, Cinestar.com.vn, was built about 8 years ago and no longer delivers a good customer experience. The current website design does not reflect the brand, and its navigation is difficult and unintuitive for visitors. Even the company's own staff struggle to find things and use the website. Overall, the current website lacks a clear, optimised path for visitors to find what they want and buy tickets easily.

The client's pain points:

The ticket purchase failure rate is still quite high
Buying a ticket takes many steps (21 steps)
The interface is old and unintuitive
The database cannot export data (customer information is not optimised)
Frequent overloads leading to 502 errors
Services are not fully displayed (Bowling, Restaurant, Cafe, Kidzone, Theatre, Billiards, C’Game, Gym,…

MONA's challenge was to solve all of these pressing problems for Cinestar in order to:

Increase ticket sales
Greater brand recognition, reach and popularity
Optimise the web experience for both customers and Cinestar staff

State of the old website

A corporate website design solution optimise the ticket purchase and payment journey. And at the same time build a platform channel that effectively supports Marketing for the brand

Designing a new, modern Cinestar website that fits current trends and the target audience (young customers aged 18 – 24).
An intuitive, simple interface with focused navigation and quick, easy interactions (UI standard).
An SEO-ready, responsive website with an easy-to-use CMS, built with the latest programming technology.
All the features a modern ticket booking website needs, fitted to Cinestar's business model.

Featured technology

Building the
of the website content

A custom design concept
for the brand

Design system
consistent

A better experience
users

Step 1 Step 2

Website design concept that strengthens Cinestar's brand recognition and navigation that works

A modern design that suits the target customer group

MONA combined a modern, simple, game-inspired design concept suited to young people aged 18 – 24.

Cutting the ticket search and booking process from 21 steps to 4

Customers only need to: choose a film, choose seats and drinks, book the ticket and pay.

A simple design that performs well

MONA used a dark background in harmony with the brand colours and a simple design, so users quickly find what they want.

Website design focused on guiding customers fast, simple, effective

UI Design

A mobile-friendly website is essential to reach Cinestar's many potential buyers anywhere, at any time
and on any device.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

N/A

90%

Satisfaction

Before

N/A

100%

Cinestar is moving from offline to online. When we go through that stage, we need a proper partner to help us, someone who can pull us across “that bridge”. Especially since our (Cinestar's) website is very complex and very hard to build. When we came to MONA, we saw that MONA had a big list of clients. Seeing that gave us more confidence, and we thought “OK, MONA can do this for us!”.

MONA said they understood our problem and had a solution. On the day we received the product we were really surprised, because this project is really big and really beautiful. The solution solved exactly our problem.