Ánh Hồng Food
30+ years in
food technology
Starting in 1995 with its first flans, Ánh Hồng has grown into a trusted food brand. Today, Ánh Hồng Food proudly offers its “Land of Sweetness” with a wide range of products such as flan, fruit milk, yogurt, pudding, jelly and bread. Every product is made from natural ingredients under a strict production process, delivering delicious, safe flavors to consumers.
1 of 12,000 clients
of
Ánh Hồng Food upgrades its products and lifts its image with an impressive website
Wanting to offer a modern, friendly online experience, Ánh Hồng trusted MONA to create a website that truly reflects its brand values and helps customers easily find and explore its signature products. This partnership aims to raise Ánh Hồng's digital presence and meet customers' growing expectations.
A responsive-standard website
that works on every device!
MONA designed a fully responsive website so its layout and interface display beautifully and with technical precision. Content scales to fit every device screen, from desktop, laptop and tablet to smartphone,… at every resolution.
A structured website design process
produces the best possible product
Bringing the best of Vietnamese cuisine
to the global market
Ánh Hồng's website was designed to:
- Make product information easy to find on the website.
- Promote the Ánh Hồng brand and its line of business.
- Expand export markets and reach customers worldwide.
- Introduce its products in detail.
Increase the rate of customers leaving their details on the website:
- Support 2 languages: English and Vietnamese.
- A clear menu bar that is easy to use and navigate.
- Use a distinctive design, multi-angle imagery and eye-catching effects to create two-way interaction between customers and Ánh Hồng.
A complete website
design plan
- Optimize information search feature
- An interface with a strong brand identity
- Attractive imagery and motion effects
Featured technology
Building a distinct brand identity
with an online presence

STRONGER RECOGNITION
BRANDS
The website has a modern design with eye-catching effects across every page to leave a lasting impression on customers.

STRATEGY
STRIKING
We used animated elements to portray the Ánh Hồng brand and prioritized beautiful, high-quality product photos shot from multiple angles.

LIVELY
FROM EVERY ANGLE
Effects are designed and placed in each section to create two-way communication between customers and Ánh Hồng.
Moving users along
the buying journey with a detailed sitemap
Based on Ánh Hồng's goals of introducing its products and growing its online business, MONA built a well-organized sitemap. It not only promotes the brand but also raises the share of visitors who leave their details on the website, making interaction easier and improving the user experience.

Focused on storytelling
to create a brand impression
To strengthen users' impression of the company's story, “From a small bakery to a really big flan factory”, MONA combined memories, traditional values and the innovation in each product into a compelling story. Together with illustrations and striking effects, it builds an emotional connection, trust and affection for Ánh Hồng Food's products.
Building the system
detailed website design
We chose the Butterfly font for the Ánh Hồng Food website to give readers a refined, memorable feel. This modern, stylish design, paired with three main colors, red, green and cream, feels fresh and strengthens brand recognition.

UI Design
Every MONA website design follows UI standards, from identity elements, colours, images and layout to navigation buttons, to deliver a good experience and convey the message effectively.
Project evaluation based on MONA's own measurements and client feedback

MONA completed Ánh Hồng's company website with an intuitive, easy-to-use interface focused on the user experience. This helps Ánh Hồng promote its brand and expand into international markets. A flexible content management system lets the team update product information quickly.





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