ABros Production: TVC and Corporate Film Production Company

ABros Production
Advertising TVC production,
corporate films, events

ABros describes filmmaking as a loop of life: "Eat. Sleep. Film. Repeat". Over time, that became the motto tied to ABros's passion and daily work.

1 of the strategic partners
of

Industry

Creative Agency

Service type

Website design
introduction

Duration

2023

Team members

4 people

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“EMOTION – POLISH – BOLDNESS”
ABros Production's motto
MONA brings that to life on the website

MONA is honoured to help continue ABros's filmmaking story through this corporate website design project.

A responsive-standard website is the foundation of a good experience for every user

MONA makes sure that whatever device or screen size your customers use, they get an impressive experience when they visit the website.

ABros Production - A reliable, professional producer of advertising TVCs and corporate films

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

How can the website convey the professionalism and credibility of ABros?

The challenge ABros set for MONA:

The website must show that ABros is a very skilled media company.
Clearly convey ABros's professionalism, polish and boldness.
Show off many of the company's large, reputable projects.

We invested heavily in researching the industry, the company and ABros's customers, and came up with a complete solution.

User-friendly interface

Presenting every value of ABros perfectly with just 1 website!

A retro design style typical of the industry.
Lots of large images and videos
Focus on optimising the website experience

Key technologies

Analysing the industry and target customers

Building the sitemap around the customer journey

Building the brand design system

Consulting on and agreeing the design solution

How we tell the story
of the craft cho ABros.vn

Elements characteristic of the craft

We used the craft's own symbols, film frames and film reels, in the design to quickly illustrate ABros's line of work.

“Emotion” in every scroll

We combined horizontal and vertical scrolling, auto slides and layered motion effects to make the website feel alive.

“Polish” in every design

MONA focused 100% on showing the company's value with simple backgrounds and no unnecessary design elements, so that ABros's messages come through as clearly as possible in text and images.

“Boldness” and art

The art lies in the striking Urban Jungle font, a blend of grunge aesthetics, graffiti culture and street art. This is also how we create emotion and a strong impression of ABros for every visitor.

Building a well-structured sitemap based on detailed customer research

MONA a large share of the project's time went into understanding the industry and customers thoroughly to create an engaging journey and a good impression for users when they visit the website.

Priority on highlighting the line of work and the projects ABros has done

We focusing on large, numerous image and video designs and removing unnecessary elements so users immediately see what ABros does.

Design direction

MONA.Media chose font Helvetica to help readers access and understand the content as easily as possible. To strengthen brand recognition, MONA also combined 2 colours black and gold to reinforce the business's brand.

Heading 1

Semi 40px

Helvetica

Heading 2

Semi 32px

Helvetica

Bodytext

Regular 18px

Helvetica

#ffffff

#333333

#f4c508

#fff5ce

UI Design

Every element, such as the logo, CTA buttons, tagline, search bar and images,… was designed carefully and meticulously by MONA's designers to make sure it serves ABros's goals for the website.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

75%

Satisfaction

Before

90%

100%

The brief was for the website to show that ABros is a very skilled, professional media company with many large projects. MONA is proud to have achieved that for the ABros website.