To compete, your brand needs a clear edge. So the question is

Are you doing branding just to tick a box
or to genuinely stand out from the crowd?

Every day, the internet shapes how your business is seen, and your online footprint still isn't in order

Plenty of businesses have real expertise, good revenue and a strong team, yet when customers search online, they scroll right past because the business's online presence doesn't show how good it really is

TALK TO US

In a market as competitive as today's,
forget about negotiating or cutting prices to close a deal.

Customers won't even get in touch if you don't stand out

20x more incoming leads
with no extra effort. You just have to get it right from the start

x20 sales with 130 items Internet footprint

Your industry isn't one where customers buy on a passing impulse.
They don't buy on personal taste, or pay up after watching a few videos

They always research and compare and,
above all, CHECK YOU OUT before they ask for a consultation

Customers will search every corner of the internet to learn about you

And that's the moment Internet Footprint that decides everything

Your Internet Footprint is every trace your business leaves online,
all the information about you on the internet, which can run to hundreds of items

So we have to

Get every item right across the internet to
earn customers' trust before they even get in touch

BEING GOOD DOESN'T MEAN BEING REMEMBERED The business that gets chosen is the one that shows clearly who it is

When your identity isn't clear, your brand gets lumped in with most of your competitors

You may be doing very well, but if your presence online isn't clear enough, customers see you as no different from the other 5–7 competitors. You may even lose out to newcomers in the market.

If you don't show clearly who you are, it's hard to be remembered, however good you are

Without a distinct identity of your own,
you'll always be lined up next to others and compared on price

Every industry has two kinds of businesses

FOR THE FIRST 50 BUSINESSES

MONA is running a special program for businesses
that want to rebuild their entire brand presence on the internet.

VOUCHER

75% OFF

Online presence standardisation service
Footprint & Website Branding

That's why MONA is ready to work with you

Positioning IDENTITY of your business
And making that edge show clearly online

It's not about making it pretty

It's not about copying someone else

It's not about or looking a little more professional

IT'S ABOUT

Creating a distinct and creating THE RIGHT EDGE your business needs: the right style and the right character
Leaving a strong impression on end customers

So that when customers face a choice,
choosing your business feels natural

To make it truly a distinct you have to dig deep

Strategy is just a blueprint.
Customers only believe what they see

MONA brings a proven playbook and is ready to work with you

We build a clear online presence so customers see the value of your brand the right way:

Rewrite the Home, About and Why Us content around your defined identity

Standardize the messaging across all service pages

Redesign the layout & content structure

Optimize UI/UX based on user behavior

Build a blog & SEO system around the industry's strategic keyword set

Set up and optimize your business presence on Google

Build and boost brand signals across the internet

MONA guides what gets written about you
in line with your strategy
THE RIGHT MESSAGE - THE RIGHT ANGLE - THE RIGHT POSITION

MONA builds a communications guideline
so the message from every party stays
consistent

We can't control 100% of it, but we actively
shape the core story so your brand
is seen for its true value

Because branding means shaping the whole
perception of your brand online

With a properly built Internet Footprint,
Your number of potential customers can

because customers are already convinced before they contact you

THIS PACKAGE IS ONLY FOR

Businesses with genuinely good products / services

Want to build a long-term brand, not chase short-term sales

Want customers to come for value, not low prices

THIS PACKAGE IS NOT FOR

Businesses that compete only on price

Industries that sell on sensationalism, drama and going viral

Sales models that rely on impulse buying

If your business has real value we'd be glad to work with you

If not, MONA probably isn't the right fit

FREE
YOURS TO KEEP

Including 130 items, large and small

Don't let every visit
end with a customer who LEAVES

It's time for your business to be
the obvious choice for customers

Research the business's true DNA

1. Market & competitor analysis

Research 5–10 direct competitors
Analyze the language the industry uses
Identify the clichés everyone keeps repeating
Analyze the website structure of the industry's top players
Analyze the industry's visual trends
Analyze how customers search

2. Researching your “real strengths”

In-depth 2–4h interview with leadership
Interviews with the core team
Analyze 3–5 real success stories
Identify the internal standards that set you apart
Map sustainable competitive advantages
Identify your “never compromise” points

3. Researching leadership identity

Analyze decision-making style
Analyze partnership philosophy
Analyze growth mindset
Build a Leadership Narrative
Define the official Brand Voice

OUTPUT

Brand Core Document
Differentiation Strategy
Tone & Voice Guideline

COPYWRITING SYSTEM
EXPRESSING IDENTITY THROUGH LANGUAGE

1. Rewrite the core content system

Home page (headline – subheadline – CTA)
Company introduction page
“Why choose us” page
Operating philosophy page
Company profile told as a story

2. Conversion-focused service pages

Rewrite 3 - 5 main service pages
Analyze the pain points of each service
Conversion-focused page structure
Rewrite CTAs to be stronger
Add proof & case studies

3. SEO Content System

Research the strategic keyword set
Content silo structure
Strategic internal linking
On-page optimization across the whole system

VIDEO STRATEGY

Research the strengths
and identity of the business

Script – shoot –
edit – post-production

Edit 01 polished 3–5 minute video from existing footage that tells a brand story unmistakably your own

SEO & BRAND SIGNAL BUILDING

1. Tracking & Data System

Setup Google Analytics
Setup Google Search Console
Setup Microsoft Clarity
Setup conversion tracking
Setup heatmap tracking
Setup AI traffic monitoring

2. Google Presence Optimization

Optimize the Google Business Profile
Standardize NAP information
Optimize the business description
Build genuine 5-star reviews
Optimize visibility on Google Maps

Entity & Brand Signal

Align leadership profiles
Optimize personal LinkedIn profiles
Optimize the Facebook Page
Build brand backlinks
3 strategic press articles

MAKING FULL USE OF AI

An AI chatbot set up
in your brand's tone

AI helps optimize
SEO article structure

AI measures how
distinct the content is

UI/UX & PERFORMANCE

Page load speed audit
Optimize images & video
Mobile-first optimization
Optimize CTA placement

Optimize the conversion flow
Optimize the menu structure
Optimize the multi-device experience
Security & technical check

Not just the handbook: today only, the first people to get in touch

from MONA's top experts in online branding

THE STAND-OUT HANDBOOK

Completely free

Call the hotline below for a consultation
and a clearer picture of the strategic plan

MONA WE DON'T TAKE ON businesses that compete
on price or sell on attention and short-term KOL hype

Are you doing branding just to tick a box or to genuinely stand out from the crowd?

Are you doing branding just to tick a box
or to genuinely stand out from the crowd?