SEO Case Study for a Leading Motorbike Parts Supplier in Ho Chi Minh City

WEB DESIGN

BRANDING

ECOMMERCE

Kim Thành
A well-known motorcycle
parts brand

The brand has been selling motorcycle parts for more than 3 generations, with a huge catalogue of 15,000+ products for every model and make.

5 Years

1 OF 500+ MONA BUDDIES OF

Motorcycle parts SEO in Ho Chi Minh City – SEO services by MONA Media

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Industry

Motorcycle parts
Address

Ho Chi Minh City
Duration

12+ months

Keyword

Before

N/A

20200

Rankings

Traffic/month

Before

62500

Traffic Organic

Reach

Before

10x

Doanh thu

Organic Traffic

62.500+ visitors/mo

+62,500x

Organic keywords

20.200+ keywords

+20,200 additional keywords

MONA ranked 100% of the keywords in the TOP
as promised to Kim Thành

With strong SEO capability and a structured strategy from the start, we not only helped the Kim Thành brand hit its initial SEO targets but also beat the target by 33% after just 5 months.

From 0 to 20,000 hard keywords, with the brand's product keywords ranking at the top.
From zero brand presence online to 62,500x growth in traffic.
Brand reach grew 10 times over compared with advertising.
Notably, Kim Thành also dropped advertising entirely once SEO started delivering results.

Wholesale and retail motorcycle parts website on a laptop – design & SEO by MONA Media

Mr. Xuân talks about the service

MONA ranked 100% of the keywords in the TOP as promised to Kim Thành

SEO for hard keywords

100+

Search keywords

Rank

Motorcycle parts

“Phụ tùng xe” (vehicle parts)

“Mâm bánh xe ab” (Air Blade wheel rims)

“Giá mâm xe air blade 125” (Air Blade 125 rim prices)

“Giá mâm vision” (Vision rim prices)

“Mâm độ pcx” (custom PCX rims)

“Mâm zin ab 125” (stock AB 125 rims)

“Giá bánh mâm xe airblade” (Airblade wheel rim prices)

“Mâm xe vision chính hãng” (genuine Vision rims)

“Phuộc ohlins chính hãng winner” (genuine Ohlins shocks for Winner)

“Phuộc Ohlins winner x” (Ohlins shocks for Winner X)

“Mâm xe air blade” (Air Blade rims)

“Phụ tùng honda” (Honda parts)

“Phụ kiện xe máy” (motorcycle accessories)

Motorcycle parts SEO in Ho Chi Minh City (143) – SEO services by MONA Media

SEO for product keywords

200+

Search keywords

Rank

“Giá mâm xe air blade 150” (Air Blade 150 rim prices)

“Mâm pcx” (PCX rims)

“Mâm xe lead 125” (Lead 125 rims)

“Giá mâm xe airblade” (Airblade rim prices)

“Mâm xe ab 125” (AB 125 rims)

“Mâm xe air blade chính hãng” (genuine Air Blade rims)

“Mâm xe taurus chính hãng” (genuine Taurus rims)

“Mâm xe vision” (Vision rims)

Motorcycle parts SEO in Ho Chi Minh City (159) – SEO services by MONA Media

SEO for motorcycle brand keywords

110+

Search keywords

Rank

“Phụ tùng xe scr” (SCR parts)

“Phụ tùng xe Nouvo” (Nouvo parts)

“Phụ tùng xe spacy” (Spacy parts)

“Phụ tùng xe sh” (SH parts)

“Phụ tùng xe liberty” (Liberty parts)

“Phụ tùng xe air blade” (Air Blade parts)

“Phụ tùng xe sh mode” (SH Mode parts)

“Phụ tùng xe classico” (Classico parts)

“Phụ tùng xe click tl 2015” (Click TL 2015 parts)

“Phụ tùng xe sirius” (Sirius parts)

“Phụ tùng xe Mio” (Mio parts)

“Bảng giá phụ tùng sym” (SYM parts price list)

“Phụ tùng xe Janus” (Janus parts)

“Phụ tùng hayate” (Hayate parts)

“Phụ tùng xe sapphire” (Sapphire parts)

“Phụ tùng piaggio” (Piaggio parts)

“Phụ tùng xe taurus” (Taurus parts)

“Phụ tùng xe máy piaggio” (Piaggio motorcycle parts)

Motorcycle parts SEO in Ho Chi Minh City (174) – SEO services by MONA Media

SEO for brand keywords

Search keywords

Rank

Kim Thành motorbike parts

“Phụ tùng xe Kim Thành” (Kim Thành vehicle parts)

“Phụ tùng Kim Thành” (Kim Thành parts)

Kim Thành

“Phụ kiện Kim Thành” (Kim Thành accessories)

Kim Thanh

“Phụ kiện xe Kim Thành” (Kim Thành vehicle accessories)

“Cửa hàng Kim Thành” (Kim Thành store)

Motorcycle parts SEO in Ho Chi Minh City (173) – SEO services by MONA Media

And tens of thousands of other
related product keywords…

Motorcycle parts SEO in Ho Chi Minh City (196) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (197) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (198) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (199) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (200) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (201) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (202) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (203) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (204) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (205) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (206) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (207) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (208) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (209) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (210) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (211) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (212) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (213) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (214) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (215) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (216) – SEO services by MONA Media

To achieve these results,
MONA invested a great deal of time in
researching the project

A brand with 3 generations in business
Motorcycle parts

Kim Thành is a brand with more than 3 generations in business
The largest motorcycle parts business in southern Vietnam, with a
huge catalogue of 15,000+ items cho
across many models and makes.

The challenge

Previously, Kim Thành focused mainly on offline sales, which was very limiting

90% doanh thu ofline
2% retail customers from Facebook
Mostly regular customers

Meanwhile, the motorcycle parts market kept growing…

Industry & customers

MONA carried out detailed research on the industry and its customers. We found that motorcycle parts is a HARD INDUSTRY!

MONA's solution
Full-scope SEO to reach a wide audience

Step 1

Website design and audit

The kimthanh.online website was designed 100% from scratch by Mona Media with a TIERED STRUCTURE built for an industry with a HUGE PRODUCT RANGE, and built to SEO standards.

View project details

Motorcycle parts SEO in Ho Chi Minh City (136) – SEO services by MONA Media

Step 2

Keyword & content strategy

Based on detailed research into the industry, competitors and potential customers

Motorcycle parts SEO in Ho Chi Minh City (137) – SEO services by MONA Media

Too many products

More than 15,000 kinds of parts, many with similar names

Motorcycle parts SEO in Ho Chi Minh City (138) – SEO services by MONA Media

Leftover problems

Main keywords "cannibalising" each other, sending users to the wrong landing pages

Motorcycle parts SEO in Ho Chi Minh City (139) – SEO services by MONA Media

Long-established SEO competitors

12,000 visits a month,
with many keywords in the top 3 and below

Rolling out main keywords at scale
by make, model year, part name, exact

Direct clients

Rolling out main keywords at scale by make, model year, part name, the exact part name (by serial number), SKU,… targeting customers who are ready to buy right away.

“phụ tùng xe Honda” (Honda parts)“bình ắc quy” (batteries)“bộ công tắc Suzuki” (Suzuki switch sets)“phụ tùng xe Yamaha” (Yamaha parts)“phụ tùng xe máy” (motorcycle parts)11101404D1F614500p3“phụ tùng xe máy” (motorcycle parts)4D1F614500p3

Indirect clients

Beyond customers who already need parts, MONA reaches people in every corner, including potential customers who are researching motorcycles and motorcycle accessories.

“xe máy đề không nổ” (motorcycle won't start)“xe wave đề nghe tạch tạch” (Wave starter clicking)“phuộc nitron của nước nào” (where Nitron shocks are made)“phụ tùng xe Yamaha” (Yamaha parts)“tay ga chết máy” (scooter stalling)“đề xe sh không lên” (SH won't start)“tại sao đèn xe máy không sáng” (why motorcycle lights don't work)

Step 3

On-page SEO

This covers submitting and fully optimising the site so Google picks it up quickly, along with detailed optimisation of each product category and article to build strong links.

Step 4

OFF-PAGE SEO

Off-page SEO ran in parallel with on-page SEO to widen brand recognition

12-month SEO results
Kim Thành secures
a firm position in the online market

The shopping experience on the brand's
highly complex online store
with more than 15,000+ products

Mobile website interface, motorcycle parts SEO in Ho Chi Minh City – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (192) – SEO services by MONA Media

Motorcycle parts SEO in Ho Chi Minh City (108) – SEO services by MONA Media

By reaching both direct and indirect customers, whatever topic someone looks up in the motorcycle parts field, they will see Kim Thành's content at the top. Only SEO can do this effectively and at the lowest cost (completely different from other marketing channels such as Google Ads or Facebook Ads).