Mc IELTS SEO Project

Mc IELTS
Master IELTS with
a team of professional teachers

Mc IELTS was founded in 2014 by teacher Gary, a former IELTS examiner. The center stands out for its high-quality teaching staff, including three former examiners and teachers with degrees from top universities. With the motto "real learning, real exams," Mc IELTS is committed to giving students a solid English foundation to score high in the IELTS exam. Students are tested regularly and get in-depth feedback from teachers to make sure they keep progressing.

10 MONTHS

1 OF 500+ MONA BUDDIES
OF

Try it now

Industry

Education - IELTS English
Address

Ho Chi Minh City
Duration

10 months

Keyword

Before

N/A

235

Rankings

+0N

Traffic/mth

Before

4080

29400

Traffic Organic

0Tr

View

Before

107000

4010000

Impressions

Organic traffic

29,400+ visitors/mth

+25,320 traffic increase

Organic keywords

235+ keywords

Over 64% appear on Google page 1

MONA SEO ON TOP as promised with Mc IELTS

MONA SEO proved its ability to optimize and improve SEO performance for Mc IELTS, delivering sustainable growth and better brand recognition. Here are the key results:

Over 60% of keywords appear on the first page of Google Search, with 34% in the top 3.
Traffic grew from 4.08K to 29.4K after 11 months, an increase of 25.32K.
A total of 3719 leads came in from different channels such as sign-ups, Zalo, contact forms and more.
An average of more than 500 visits per day.

See details>>

Mc IELTS - Master IELTS with a professional teaching team

100% of SEO keywords stay ON TOP
in Google's rankings

Total clicks on the website's conversion buttons

3700+

Real conversions

Clicks

Order/ sign-up/ download file button

2816

Zalo

330

Contact page

423

Social

Hotline

Core keywords reached TOP 1-3, overtaking long-established competitors in the industry

190+

Search keywords

Rank

các khóa học ielts (IELTS courses)

khóa dạy ielts (IELTS teaching course)

khóa luyện thi ielts (IELTS prep course)

luyện thi ielts 1 thầy 1 trò (one-to-one IELTS prep)

trung tâm ielts tphcm (IELTS center in Ho Chi Minh City)

các trung tâm luyện thi ielts tphcm (IELTS prep centers in Ho Chi Minh City)

lớp học ielts tphcm (IELTS classes in Ho Chi Minh City)

trung tâm tiếng anh ielts tphcm (IELTS English center in Ho Chi Minh City)

trung tâm dạy ielts tphcm (IELTS teaching center in Ho Chi Minh City)

trung tâm luyện ielts tphcm (IELTS training center in Ho Chi Minh City)

trung tâm luyện thi ielts tại tphcm (IELTS prep center in Ho Chi Minh City)

trung tâm luyện thi ielts ở tphcm (IELTS prep center in Ho Chi Minh City)

khóa học ielts (IELTS course)

khóa học tiếng anh ielts (IELTS English course)

khóa học ielts cơ bản (basic IELTS course)

khóa học thi ielts (IELTS exam course)

trung tâm luyện ielts ở tphcm (IELTS training center in Ho Chi Minh City)

Location-based SEO keywords

190+

Search keywords

Rank

trung tâm ielts thủ đức (IELTS center in Thu Duc)

học ielts ở quận thủ đức (study IELTS in Thu Duc district)

học ielts ở thủ đức (study IELTS in Thu Duc)

trung tâm luyện thi ielts thủ đức (IELTS prep center in Thu Duc)

trung tâm luyện thi ielts ở thủ đức (IELTS prep center in Thu Duc)

học ielts ở quận 3 (study IELTS in District 3)

học ielts tại bình dương (study IELTS in Binh Duong)

học ielts quận 7 (study IELTS in District 7)

chỗ học ielts ở quận 7 (where to study IELTS in District 7)

trung tâm ielts quận 7 (IELTS center in District 7)

học ielts ở quận 9 (study IELTS in District 9)

học ielts quận tân phú (study IELTS in Tan Phu district)

trung tâm luyện thi ielts quận 1 (IELTS prep center in District 1)

trung tâm luyện thi ielts gò vấp (IELTS prep center in Go Vap)

And tens of thousands of other for products
keywords are all showing on Google

To reach the ON TOP rates above,
MONA invested in an effective SEO strategy

With Mc IELTS, reach
your dream score

If you are looking for a reliable IELTS prep center, Mc IELTS is the perfect choice for you. Mc IELTS is not just a place to study but also a close community of people who share the goal of conquering IELTS, helping students succeed in their studies and careers. Mc IELTS is proud of its excellent teaching staff, with degrees from top universities and many years of experience teaching IELTS.

The challenge

Mc IELTS faced several important challenges in building and optimizing its website to attract and retain students:

Code not SEO-friendly: The website was hand-coded but did not meet search engine optimization standards, so keywords could not rank high on Google.
Lack of internal links: The internal link structure was ineffective, hurting navigation and on-page SEO.
Lack of backlink resources: The website had no quality backlink system, making it hard to build authority and keyword rankings.
Content not meeting needs: The articles did not really meet learners' needs, leading to lower traffic and engagement on the website.
Uninspiring images and banners: Images and banners lacked appeal, reducing readers' interest.

Industry & clients

Today, demand for learning English, especially IELTS prep, keeps growing. IELTS teaching centers like Mc IELTS mainly serve high school and university students and working people who need an IELTS certificate for study, work or immigration. With competition as fierce as it is, centers face the challenge of building engaging content, optimizing SEO and maintaining service quality to attract and retain students.

MONA's solution,
full-scope SEO to expand the market
in the education sector in Vietnam

Step 1

Website design and audit

We optimized the website to SEO standards for Mc IELTS. The MONA team rebuilt the website and optimized technical elements such as source code structure, meta tags, URLs and page load speed. This helped the Mc IELTS website not only meet SEO standards but also improve the user experience, making it easier to improve keyword rankings and attract traffic.

Step 2

Keyword & content strategy

Based on detailed research into the English teaching sector, Mc IELTS's competitors and its potential customers, we developed an effective keyword and content strategy.

Develop blog content supporting the committed keywords

Beyond the main keywords, we also optimized user behavior by providing useful content, so readers can contact the center directly from a blog post or learn about the courses.

Optimize visual content

The articles were also designed with brand imagery to increase brand recognition.

Optimize image search on Google

Every blog post and course page was designed with attractive banner images, helping them show up easily in Google Image Search and bring in extra traffic from the image channel.

After designing and optimizing the website,
we rolled out the main keywords based on
each serviceand client group:

Direct clients

Mc IELTS's direct customers include high school and university students and working people who want to improve their English, especially those who need high IELTS scores to study, work or settle abroad. They look for in-depth courses and quality exam prep programs to reach their goals.

High-quality IELTS coursesEffective IELTS prepConversational EnglishExperienced teaching staffRich IELTS study materialsIntensive IELTS coursesDedicated student supportPersonalized learning pathGuaranteed IELTS results

Indirect clients

Mc IELTS's indirect customers are parents who want their children to learn English better, businesses that need to improve their staff's English, and educational organizations that partner to offer IELTS courses to their students. These groups often influence students' learning decisions and may refer or sponsor courses at Mc IELTS.

Improving English skills for businessesInvesting in your children's educationHigh-quality training programsEffective education partnershipsReputable education partnersStrengthening English communication skills

Step 3

On-page SEO

The internal link system was reorganized into a tight, logical structure from the home page to the main course pages (online, offline), the detailed courses (Pre IELTS, IELTS Foundation,…) and the supporting blog posts. This strengthens the links between pages and makes it easy for Google to crawl and understand the content.

Step 4

Off-page SEO

Offpage SEO was carried out alongside the Onpage SEO phase to increase brand coverage and traffic to the website.

After 10 months of SEO,
Mc IELTS successfully built
its brand in the perfume industry

Explore a company website with plenty of images
essential information on a wide range of courses, from online to offline

After working with Mc IELTS, the MONA team is very happy with the results. Working with the center went very smoothly; we optimized the website effectively with a detailed SEO strategy, raising keyword rankings and traffic. Through close collaboration, we made a real contribution to building the brand and increasing Mc IELTS's presence on Google.