Vietpassion: Motorcycle suspension distributor website

VIETPASSION
Feel the difference
on every road

VIETPASSION is a leading distributor of high-performance car suspension systems in Vietnam. The company specializes in top shock absorbers and coilover kits from well-known international brands such as BC Racing, Titan V2 and Neotech. These products are designed to improve the driving experience, increase vehicle stability and keep you safe, in both everyday driving and high-performance use.

2 YEARS

1 OF 500+ MONA BUDDIES
OF

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Industry

Car suspension retail
Address

Hanoi - Ho Chi Minh City
Duration

6 months

Keyword

Before

N/A

582

Rankings

+0N

Traffic/mth

Before

318

2060

Traffic Organic

View

Before

7230

41600

Impressions

Organic traffic

2,060+ visitors/mth

+1,742 traffic

Organic keywords

2,267+ keywords

More than 97% on Google page 1

MONA SEO ON TOP as promised with VIETPASSION

Setting aside every challenge from the website's previous state, MONA and its professional SEO team focused on fully solving the problems VIETPASSION started with, and exceeded the KPIs after just 6 months.

More than 76% of keywords on page 1 of search results: making sure most of Vietpassion's important keywords rank high on Google.
Successfully brought 100% of core keywords into the TOP 3: the core keywords not only appear on page 1 but hold TOP 3 positions, ahead of many long-established competitors in the industry.
Traffic grew 6x after the campaign: from 300 traffic before SEO to 1.8 thousand traffic/month, showing strong and sustainable growth.
Wider brand coverage through effective backlinks: the backlink strategy significantly increased Vietpassion's brand coverage, creating more opportunities to reach potential customers.

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Vietpassion - Feel the difference on every road

100% of SEO keywords stay ON TOP
in Google's rankings

Total clicks on the website's conversion buttons

1000+

Real conversions

Clicks

Hotline

406

Zalo

270

Social

235

Contact page

104

Maps

Core keywords reached TOP 1-3, overtaking long-established competitors in the industry

190+

Search keywords

Rank

phuộc xe ô tô (car suspension)

giảm xóc ô tô (car shock absorbers)

giảm xóc xe ô tô (car shocks)

phuộc neotech (Neotech suspension)

phuộc titan (Titan suspension)

phuộc bc racing (BC Racing suspension)

phuộc santafe (Santa Fe suspension)

phuộc nhún ô tô (car coilovers)

phuộc kia (Kia suspension)

SEO for car suspension keywords

190+

Search keywords

Rank

bộ giảm xóc ô tô (car shock absorber kit)

bộ giảm xóc (shock absorber kit)

giảm xóc bc racing (BC Racing shocks)

giảm xóc ô tô bc racing (BC Racing car shocks)

giảm xóc ô tô neotech (Neotech car shocks)

giảm xóc ô tô titan v2 (Titan V2 car shocks)

giảm xóc sau ô tô (rear car shocks)

giảm xóc titan v2 (Titan V2 shocks)

giảm xóc trước ô tô (front car shocks)

giảm xóc xe hyundai tucson (Hyundai Tucson shocks)

phuộc xe tucson (Tucson suspension)

phuộc bc racing (BC Racing suspension)

phuộc nhún bc racing (BC Racing coilovers)

phuộc nhún neotech (Neotech coilovers)

phuộc nhún ô tô bc racing (BC Racing car coilovers)

bộ giảm xóc ô tô (car shock absorber kit)

And tens of thousands of other for products
keywords are all showing on Google

phuộc nhún titan v2 (Titan V2 coilovers)

phuộc xe ô tô bc racing (BC Racing car suspension)

To reach the ON TOP rates above,
MONA invested in an effective SEO strategy

VIETPASSION: the perfect choice
for car enthusiasts

VietPassion offers a wide range of high-quality car accessories and parts, from coilovers and shock absorbers to performance upgrades. Every product is carefully selected for superior performance and durability, meeting even the strictest customer standards.

The challenge

The biggest challenge VIETPASSION faced in growing its brand and standing out in a competitive car market was that its website, the main tool for building trust with customers, had a few problems:

Website not SEO-ready: the website of VIETPASSION had only a single home landing page (LDP), with no detailed product category pages for SEO and conversion >> Keywords could not rank high on Google, limiting reach to potential customers.
No backlink resources: VIETPASSION had no backlink resources, a key factor in building a website's authority and search rankings.
Little SEO-related content: all content on the website, from articles to SEO-related elements, was very limited. This made it hard to optimize the site to improve search rankings and attract organic traffic.

Industry & clients

VIETPASSION is one of the pioneering businesses in car parts in Vietnam, specializing in high-quality products and services for car enthusiasts. With growing demand for cars and car parts in the Vietnamese market, VIETPASSION saw strong growth potential and took the opportunity to bring customers the best products.

MONA's solution,
full-scope SEO to expand the market
in the car parts business in Vietnam

Step 1

Website design and audit

We audit the entire website to identify what needs improving for SEO, from URL structure and page load speed to on-page and off-page factors.

Step 2

Keyword & content strategy

To optimize SEO performance and improve the user experience, MONA researched the car parts industry, the search behavior of potential customers, and VietPassion's competitors in detail, through these steps:

Content audit and optimization

Optimizing every product category on the site, optimizing image search on Google, and designing article thumbnails.

Rewriting detailed product content

Writing SEO-ready articles for the core product categories, with a commitment to continuously audit articles to raise rankings and traffic for the site

Writing supporting blog posts

Mapping and publishing posts according to the blog sitemap, finding customers' pain points when they want to replace car suspension

After designing and optimizing the website,
we rolled out the main keywords based on
each service, target customers:

Direct clients

This is VIETPASSION's main target group and decides its sales and profits. MONA focused on direct customers: individuals or businesses buying car parts to use or resell. With SEO optimization, VIETPASSION reached more customers and increased its conversion rate and revenue.

VIETPASSIONThương hiệu phụ tùng ô tô VIETPASSION (VIETPASSION car parts brand)Phụ tùng ô tô chính hãng (genuine car parts)Giảm xóc xe ô tô (car shock absorbers)Phụ tùng xe hơi cao cấp (premium car parts)Linh kiện ô tô giá tốt (affordable car components)Đồ chơi xe hơi (car accessories)Cửa hàng phụ tùng xe hơi (car parts store)Địa chỉ mua phụ tùng ô tô (where to buy car parts)

Indirect clients

For VIETPASSION, indirect customers include bloggers, automotive experts and influencers in the car community. They help build the brand image and encourage direct customers to choose VIETPASSION products. Through content and SEO optimization, MONA helped VIETPASSION strengthen its presence on online platforms and attract this group's attention.

VIETPASSION reviewReview phụ tùng ô tô (car parts reviews)Đánh giá phụ tùng xe hơi (car parts ratings)Chuyên gia ô tô review sản phẩm (car experts review products)Blog ô tô (car blog)Xu hướng phụ tùng ô tô mới nhất (latest car parts trends)

Step 3

On-page SEO

We optimized each product category, the internal link model and the articles in detail to build a strong link structure.

Step 4

Off-page SEO

Offpage SEO was carried out alongside the Onpage SEO phase to increase brand coverage and traffic to the website.

SEO results after 10 months,
VIETPASSION successfully built
its brand in the car parts industry

Explore a company website with plenty of images
essential information on more than 100+ product lines

Working with VietPassion was a great experience for the MONA team. After rolling out SEO solutions and optimizing the website, we saw a clear change at VietPassion. The website now attracts users easily, the main keywords are all in the top search results, and traffic has grown significantly. Every success of VietPassion is a big joy for us, and it is what drives MONA to keep delivering effective solutions that help clients reach more sustainable goals in the future.