Khanh Hung Academy: Online course business website

Khánh Hùng Academy
E-learning course
The course-selling business course
by the CEO The MONA

Having worked with more than 350 instructors, Khánh Hùng Academy has proven its real-world results, developing many courses that earned billions of VND, with more than 700 PRO colleagues and a learning and sales system that runs 100% automatically. This is the place for anyone who wants to turn their knowledge into a business product

2024

1 OF 500+ MONA BUDDIES
OF

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Industry

The course on selling courses
Address

TP.HCM

+0N

Keyword

Before

N/A

1600

Rankings

+0N

Traffic/mth

Before

2400

Traffic Organic

View

Before

1850

898000

Impressions

Organic traffic

2314+ visitors/mth

+2,314 traffic

Organic keywords

1,600+ keywords

More than 48% in Google's TOP 3

MONA SEO ON TOP to reach instructors who need it

Beyond building the e-learning system, MONA also ran SEO so Khánh Hùng Academy could reach the right potential instructors. The results after a short time:

Reached a total of more than 35,000 organic visits within 1 year
94% of keywords in the Top 10, with 50% of keywords holding the Top 3
Strategic keywords on “bán khóa học” (selling courses) & “elearning” in the Top 1–2
9 billion VND in revenue from SEO alone

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Khánh Hùng Academy - A course on running a course business by the CEO of The MONA

100% of SEO keywords stay ON TOP
in Google's rankings

SEO for core keywords

190+

Search keywords

rank

khóa học bán khóa học (course on selling courses)

khóa học bán khóa học online (course on selling courses online)

khóa học bán khóa học trực tuyến (course on selling courses online)

bán khóa học (selling courses)

bán khóa học online (selling courses online)

bán khóa học trực tuyến (selling courses online)

cách bán khóa học (how to sell courses)

cách bán khóa học online (how to sell courses online)

cách bán khóa học trực tuyến (how to sell courses online)

SEO for supporting keywords

190+

Search keywords

Rank

bán khóa học tự động (selling courses automatically)

cách bán khóa học tự động (how to sell courses automatically)

bán khóa học elearning (selling e-learning courses)

khóa học bán elearning tự động (course on automated e-learning sales)

khóa bán khóa học online (course on selling courses online)

khóa bán khóa học trực tuyến (course on selling courses online)

cách kinh doanh khóa học (how to run a course business)

cách kinh doanh khóa học online (how to run a course business online)

cách kinh doanh khóa học trực tuyến (how to run a course business online)

SEO for supporting keywords

190+

Search keywords

Rank

bán khóa học elearning (selling e-learning courses)

cách bán khóa học elearning (how to sell e-learning courses)

hướng dẫn bán khóa học (guide to selling courses)

hướng dẫn bán khóa học online (guide to selling courses online)

hướng dẫn bán khóa học trực tuyến (guide to selling courses online)

kinh nghiệm bán khóa học (tips for selling courses)

làm thế nào bán khóa học (how to sell courses)

làm thế nào để bán khóa học (how to sell courses)

kinh doanh khóa học tự động (automated course business)

And tens of thousands of other for products
keywords are all showing on Google

To reach the ON TOP rates above,
MONA invested in an effective SEO strategy

E-learning business
AUTOMATED SELLING, AUTOMATED TEACHING

Khánh Hùng Academy is a course on selling courses online, founded by CEO Khánh Hùng, Founder of The MONA. With product thinking, sales thinking, logical marketing and a smart set of operating tools, the course has helped hundreds of instructors successfully launch their courses and generate billions of VND in revenue.

The challenge

Online education is highly competitive, while instructors' search behavior for courses is scattered and hard to measure. On top of that, many instructors lack technology and sales knowledge, which makes helping them launch a course quite challenging.

Industry & clients

The strong growth of e-learning and demand for online learning has opened big opportunities for individual instructors, experts and education businesses.

Khánh Hùng Academy's direct customers are instructors, experts and trainers who want to bring their knowledge online and turn it into a sustainable business product. The course also targets indirect customers: businesses, training centers and education organizations that want to optimize their revenue and course sales system.

MONA's solution,
full-scope SEO to expand the market
in the e-learning field tin Vietnam

Step 1

Website building

MONA ran a full review of the structure and technical setup: headings not SEO-compliant, sitemap that could not be submitted, robots.txt errors, image upload errors, and duplicate content across links/subdomains.

From there, we worked with the dev team to standardize heading tags on key pages, noindex lesson URLs, update robots.txt and submit the sitemap to optimize crawling; fix 404s and redirect to the right targets, balance anchor text, set nofollow on outbound links, add canonicals, register with DMCA and disavow spam backlinks.

In parallel, we refreshed content (Upgrade, Đồng nghiệp ra khóa, Home page…), added schema to the home page and key articles, and rebuilt the website to SEO and UX/UI standards for a solid technical foundation for the scaling phase.

Step 2

Keyword & content strategy

The Khánh Hùng Academy website had almost no content when we started, while e-learning requires deep expertise and business thinking. That was the big challenge: building niche content that is both SEO-compliant and true to KHA's specific training value.

MONA designed topic clusters along the customer journey, from the mindset of selling digital products, researching the e-learning market and choosing a platform, to building a course and selling it. On top of that, we:

Rewrote and re-optimized all product and category content

Produced in-depth, SEO-compliant content, tightly connected with internal links.

Optimized conversion and user experience

Optimized CTAs, images and schema to increase conversions and improve the user experience.

Rolled out in-depth topics & course reviews/toplists

to broaden search coverage, so KHA shows up even when users search for courses by other instructors.

After designing and optimizing the website,
we rolled out the main keywords based on
each serviceand client group:

Direct clients

This is the main customer group, directly driving Khánh Hùng Academy's growth and revenue. They are instructors, experts, coaches and professionals who want to bring their knowledge to market through online courses. The course helps them build the product, set up the system and run their course effectively.

Subject-matter instructorsCoaching expertspractical skills personal trainingpersonal brandingThe course-selling business course

Indirect clients

These groups do not take or open courses themselves but have a big influence on the brand's growth. They include businesses that need internal training, learners looking for quality courses, or KOLs/media outlets in education. They help spread the brand and build trust in the Academy's instructors and students.

Internal e-learningInternal trainingwithin the business quality courseseducation – media personal development

Step 3

On-page SEO

We focused on optimizing on-page and conversion factors so the website not only ranks at the top of Google but also increases the share of instructors who sign up for the course.

Step 4

Off-page SEO

Offpage SEO was carried out alongside the Onpage SEO phase to increase brand coverage and traffic to the website.

The Khánh Hùng Academy website results
established the brand in the e-learning field

Explore the website presenting a wide range of products and services

The SEO project raised Khánh Hùng Academy's online presence and established it as a trusted course for instructors. The growth in keyword rankings, traffic and brand coverage not only created lasting results in search engines but also widened its reach and spread its value to the right audience.