Double H: Study Abroad Consultancy Website

Double H
A study abroad consultancy
for Australia & Korea

Double H has been turning its own name into a place that brings together the trust and shared hopes of Vietnamese students going to study in Korea and Australia.

10 MONTHS

1 OF 500+ MONA BUDDIES
OF

Double H - Study abroad consulting and support center for Australia & Korea

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Industry

Study abroad
Address

Hanoi
Duration

10 months

+0N

Keyword

Before

N/A

3.300

Rankings

+0N

Traffic/mth

Before

41.400

Traffic Organic

1,0Tr

View

Before

1,35Tr

Impressions

Organic traffic

41.400+ visitors/mth

+41,440 traffic increase

Organic keywords

3,300+ keywords

Over 55% of keywords in Top 1 - Top 10

MONA SEO keywords ON TOP
as committed to Double H

Facing a brief full of tough requirements from the client, the MONA team had to dig deep, and research the market very closely, competitors,… From there we planned a structured SEO strategy, and the results helped Double H beat its targets well beyond the original expectations.

All main keywords point to the right landing pages
Total impressions have now reached 1.35 million
Traffic up 24x, from 500+ to more than 12.1K in just 1 month
Over 42 keywords related to the brand and its services reached Google TOP 5

100% of SEO keywords stay ON TOP
in Google's rankings

SEO for Korea study abroad keywords

100+

Search keywords

Rank

du học hàn quốc d2 1 (study in Korea D2-1)

du học hàn d4-1 (study in Korea D4-1)

du học hàn quốc d2-1 (study in Korea D2-1)

du học tiếng hàn d2-1 (Korean language study D2-1)

du học hàn quốc d4-1 (study in Korea D4-1)

du học tiếng hàn d2-2 (Korean language study D2-2)

du học hàn quốc d2-2 (study in Korea D2-2)

du học hàn quốc d2 3 (study in Korea D2-3)

du học tiếng hàn d4-1 (Korean language study D4-1)

du học hàn quốc d2 2 (study in Korea D2-2)

du học tiếng hàn d2-3 (Korean language study D2-3)

du học hàn (study in Korea)

SEO for visa keywords

100+

Search keywords

Rank

visa d4-1

visa d4-6

visa d2-2

visa d2-1

visa d4-1 hàn quốc (Korea D4-1 visa)

visa d2-3

visa du học hàn quốc d2-3 (Korea D2-3 student visa)

visa du học hàn quốc d2-2 (Korea D2-2 student visa)

visa d2-3 hàn quốc (Korea D2-3 visa)

visa thẳng du học hàn quốc (Korea direct student visa)

visa d2-2 hàn quốc (Korea D2-2 visa)

visa du học hàn quốc d4-1 (Korea D4-1 student visa)

SEO for blog post keywords

70+

Search keywords

Rank

visa d2-2 là gì (what is a D2-2 visa)

visa d2-3 hàn quốc là gì (what is a Korea D2-3 visa)

visa d2-2 hàn quốc là gì (what is a Korea D2-2 visa)

visa d2-1 là gì (what is a D2-1 visa)

du học nghề hàn quốc visa d4-6 (vocational study in Korea, D4-6 visa)

visa d4-1 là gì (what is a D4-1 visa)

trường visa thẳng hàn quốc 2023 (Korean direct-visa schools 2023)

du học nghề hàn quốc visa d4-1 (vocational study in Korea, D4-1 visa)

visa thẳng du học hàn quốc là gì (what is a Korea direct student visa)

đi du học hàn quốc vừa học vừa làm (study and work in Korea)

xin visa du học hàn quốc mất bao lâu (how long a Korea student visa takes)

visa d4-1 hàn quốc là gì (what is a Korea D4-1 visa)

điều kiện để được du học hàn quốc (requirements to study in Korea)

săn học bổng du học hàn (finding Korea study scholarships)

SEO for brand keywords

60+

Search keywords

Rank

du học hàn quốc uy tín tại hà nội (reputable Korea study abroad in Hanoi)

công ty du học hàn quốc uy tín tại Phú Thọ (reputable Korea study abroad company in Phu Tho)

trung tâm du học hàn quốc hà nội uy tín (reputable Korea study abroad center in Hanoi)

trung tâm tư vấn du học hàn quốc uy tín (reputable Korea study abroad consulting center)

công ty du học nghề hàn quốc uy tín (reputable Korea vocational study company)

trung tâm du học hàn uy tín tại hà nội (reputable Korea study center in Hanoi)

trung tâm du học hàn quốc uy tín hà nội (reputable Korea study abroad center, Hanoi)

công ty du học hàn quốc uy tín (reputable Korea study abroad company)

công ty tư vấn du học hàn quốc uy tín (reputable Korea study abroad consulting company)

And tens of thousands of other for products
keywords are all showing on Google

To reach the ON TOP rates above,
MONA built a detailed SEO plan

A study abroad consulting center with more than
100 partners in Vietnam and abroad

Since its founding, Double H has earned the trust of parents, and to date hundreds of students have gone through Double H to reach their dream of studying abroad.

The challenge

Before that, Double H focused only on offline activities and used Facebook as its single media channel to interact with parents online.

On top of that, Double H was struggling with how to grow its online channels:

Which channel should we start with?
How do we make it work?

Industry & clients

MONA saw that in the study abroad sector, investing in Facebook works, but it is not enough to reach new customers, and it does not give parents the full information they need to answer all their questions.

MONA's solution,
Full-scope SEO to reach customers worldwide

Step 1

Audit website

MONA ran a technical check of the whole website on a demo site to make sure the migration would go as smoothly and effectively as possible.

Step 2

Keyword & content strategy

Digging into the research, MONA found that Double H was missing out on a volume of Google search traffic. So we planned an SEO strategy to reach customers:

Add study abroad topics

Make sure it is strong enough against the market's rankings

Problems to fix

Brand keywords pointing to the wrong landing pages, creating confusing information

Thin information

Not enough information on the website, and it was not updated regularly

After optimizing the website,
we rolled out the main keywords based on
each service and the Double H brand:

Direct clients

We targeted the direct customer base: high school and university students, parents and families looking for advice on studying in Korea, working people who want to improve their qualifications by studying abroad, people joining professional research programs overseas, or individuals looking for professional support to carry out their study abroad plans.

visa d2-1visa d2-1 hàn quốc (Korea D2-1 visa)visa du học hàn quốc d2-3 (Korea D2-3 student visa)visa d2-2du học hàn quốc d4 1 (study in Korea D4-1)visa d4-1 hàn quốc (Korea D4-1 visa)du học hàn quốc d2-2 (study in Korea D2-2)du học hàn d4-1 (study in Korea D4-1)

Indirect clients

Beyond the number of direct customers, MONA also went deeper to reach niche audiences such as schools and training institutes for partnerships, international education organizations, international cultural exchange programs, sponsors who fund study abroad, and young people who are only just interested in and exploring study abroad.

visa thẳng là gì (what is a direct visa)chi phí du học nghề hàn quốc (cost of vocational study in Korea)điều kiện để được du học hàn quốc (requirements to study in Korea)săn học bổng du học hàn (finding Korea study scholarships)du học hàn quốc hệ vừa học vừa làm (Korea study-and-work programs)điều kiện xin visa du học hàn quốc (Korea student visa requirements)

Step 3

On-page SEO

We submitted the website to Google so it would be recognized quickly. We also built theme–trust internal links suited to each stage, created links and installed the SEO tool tracking codes.

Step 4

Off-page SEO

We built an Offpage SEO strategy to push the website's rankings with links pointing in from other domains.

SEO results after 08 months,
Double H beat its KPIs and established
its brand in the online market

Explore the website of
the study abroad consulting and support center!

For every SEO project, MONA analyzes the specific situation and the difficulties involved. That is how we helped Double H fix its lingering problems and reach 41,400 traffic after just over 6 months, helping the business hold its ground in the online market and compete better against many other competitors.