Binh My Nursing Home Network Website

WEB DESIGN

Bình Mỹ
A quality nursing home,
reputable and well known in Ho Chi Minh City

Bình Mỹ runs one of Vietnam's leading premium nursing home systems, with care services for the elderly and children with disabilities.

10 MONTHS

1 OF 500+ MONA BUDDIES
OF

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Industry

Nursing home
Address

Ho Chi Minh City
Duration

10 months

+0N

Keyword

Before

N/A

2300

Rankings

+0N

Traffic/mth

Before

250

8860

Traffic Organic

+0Tr

View/yrs

Before

125

1,15 Tr

Impressions

Organic traffic

8.860+ visitors/mth

+8610 traffic increase

Organic keywords

2,300+ keywords

Over 60% in Top 1 - Top 3

MONA built an SEO strategy to put every keyword ON TOP as committed

The MONA team provided continuous support, worked side by side with the client, and proposed solutions to develop and optimize the keyword set by service and the blog list by priority. That is how we helped Bình Mỹ beat its target, with 100% of keywords in the Google top.

The keyword “Viện dưỡng lão Bình Mỹ (Bình Mỹ nursing home)” ranks at the top of Google Search
All keywords are in the Google top, 8/14 are in the top 1 to top 3
Visits to the website doubled from 4K to 8.86K
An effective backlink strategy increased brand coverage 6x

See details>>

Bình Mỹ - A reputable nursing home system in Ho Chi Minh City

100% of SEO keywords stay ON TOP
in Google's rankings

SEO for keywords by customer group

80+

Search keywords

Rank

chăm sóc người cao tuổi theo yêu cầu (on-demand elderly care)

chăm sóc người cao tuổi sau đột quỵ (elderly care after a stroke)

chăm sóc người cao tuổi sa sút trí tuệ (dementia care for the elderly)

chăm sóc trẻ em tự kỷ (care for children with autism)

dịch vụ chăm sóc người già (elderly care services)

dịch vụ chăm sóc người cao tuổi (senior care services)

chăm sóc người cao tuổi sau tai biến (elderly care after a stroke)

chăm sóc người cao tuổi phục hồi chức năng (rehabilitation care for the elderly)

chăm sóc người cao tuổi hậu covid (post-COVID elderly care)

chăm sóc người cao tuổi theo yêu cầu (on-demand elderly care)

SEO for nursing home type keywords

30+

Search keywords

Rank

viện dưỡng lão ở việt nam (nursing homes in Vietnam)

viện dưỡng lão 5 sao tphcm (5-star nursing home in Ho Chi Minh City)

trung tâm dưỡng lão (elderly care center)

trung tâm dưỡng lão tphcm (elderly care center in Ho Chi Minh City)

viện dưỡng lão tphcm (nursing home in Ho Chi Minh City)

viện dưỡng lão tư nhân (private nursing home)

viện dưỡng lão cao cấp tphcm (premium nursing home in Ho Chi Minh City)

viện dưỡng lão cao cấp (premium nursing home)

SEO for nursing home cost keywords

40+

Search keywords

Rank

viện dưỡng lão 5 sao (5-star nursing home)

chi phí viện dưỡng lão (nursing home costs)

viện dưỡng lão giá rẻ tphcm (affordable nursing home in Ho Chi Minh City)

viện dưỡng lão giá rẻ (affordable nursing home)

bảng giá viện dưỡng lão (nursing home price list)

chi phí sống ở viện dưỡng lão tphcm (cost of living in a nursing home in Ho Chi Minh City)

SEO for blog keywords

60+

Search keywords

Rank

thực đơn cho người trên 60 tuổi (meal plans for people over 60)

mất ngủ nên ăn gì (what to eat for insomnia)

các bài tập cho trẻ tự kỷ (exercises for children with autism)

trà giúp ngủ ngon (teas for better sleep)

vào viện dưỡng lão cần bao nhiêu tiền (how much a nursing home costs)

các bài tập thể dục cho người già (exercises for the elderly)

thực phẩm không tốt cho người cao tuổi (foods that are bad for the elderly)

tác hại của bệnh béo phì (harmful effects of obesity)

chế độ dinh dưỡng cho trẻ tự kỷ (nutrition for children with autism)

thủ tục vào viện dưỡng lão (nursing home admission procedures)

nguyên tắc sử dụng thuốc ở người cao tuổi (principles of medication use in the elderly)

And tens of thousands of other for products
keywords are all showing on Google

To get the project's ON TOP rate shown above,
MONA invested in an effective SEO strategy

A well-known nursing home system in Ho Chi Minh City

Bình Mỹ's mission is to give the elderly living at the home a green, clean, safe, healthy and friendly environment where they are loved, as if living in their own home, a place where family love is always presentn.

The challenge

Bình Mỹ Nursing Home had not previously focused on the online market so it could not compete with strong competitors:

The website was not impressive
It did not make an impression on online customers
It had not kept up with new technology trends

Industry & clients

MONA saw that online nursing home services could target a wide range of potential customers, but the most important thing is to clearly understand and meet the specific needs of each customer group.

MONA's solution,
Full-scope SEO to reach customers nationwide

Step 1

Website design and audit

The website duonglaobinhmy.com was 100% designed by MONA to SEO standards, so we started SEO right after the site went live. MONA did full optimization including titles, URLs, descriptions, internal links,… and built a backlink model from a PBN system.

Step 2

Keyword & content strategy

We built the SEO strategy, researched content for the main keywords related to the nursing home sector, and focused on Bình Mỹ's potential customers.

A highly competitive sector

Many long-established brands already had a solid foothold in the online market and had invested in SEO earlier.

Remaining problems

Keyword conflicts leading to the wrong landing pages

Article content

Main pages and blog posts had not been developed to draw traffic to the website

So we rolled out the main keywords
by customer group, cost,
nursing home type, cost, blog keywords:

Direct clients

Direct customers are children, parents, relatives or elderly people who already need a nursing home service in Ho Chi Minh City and nearby areas. So MONA focused SEO on keyword groups by customer group, cost, nursing home type, area,… to reach customers and drive a high conversion rate.

viện dưỡng lão cao cấp (premium nursing home)viện dưỡng lão tư nhân (private nursing home)trung tâm dưỡng lão tphcm (elderly care center in Ho Chi Minh City)dịch vụ chăm người già (elderly care services)chăm sóc trẻ em tự kỷ (care for children with autism)giá ở viện dưỡng lão (nursing home prices)chi phí sống ở viện dưỡng lão tphcm (cost of living in a nursing home in Ho Chi Minh City)

Indirect clients

Beyond customers who already have a need, we also targeted people who care about the elderly, are passionate about charity work, run community programs about family bonds, or are looking for information on reputable, quality nursing homes in Ho Chi Minh City.

Meal plans for people over 60 Exercises for the elderlyHow to treat autism in children at homeSupplements for the elderlyHerbs that are good for your healthExercises for children with autismRehabilitation exercises for the elderly

Step 3

On-page SEO

MONA helped Google recognize Bình Mỹ's website by submitting it, checking the HTML, guiding how Google Bot crawls the site, creating links and installing the SE tool tracking codes.

Step 4

Off-page SEO

We carried out Offpage activities to keep information consistent and speed up its spread across the internet.

SEO results after 08 months,
Bình Mỹ established its brand as
reputable and high quality in Ho Chi Minh City

Explore the website of
Bình Mỹ nursing home services

With SEO at MONA, we invest a lot of time researching the sector and the customers in depth, and we reach indirect customers too, so no customer group is missed. This is what keeps our SEO clients very satisfied every time we present an SEO plan and strategy.