Ao Bong Da: Football kit store website

WEBSITE

Áo Bóng Đá
A trusted retailer of football jerseys &
football accessories
in Ho Chi Minh City

Áo Bóng Đá is a store specializing in the latest sportswear that keeps up with young people's “trends”. The store also sells modern training equipment and offers custom football kit printing. Customers can request their own football jersey designs to create a “one-of-a-kind” product for themselves or their team.

10 MONTHS

1 OF 500+ MONA BUDDIES
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Industry

Sportswear & accessories
Address

Hanoi
Duration

10 months

+0,3N

Keyword

Before

N/A

1.359

Rankings

+0,11N

Traffic/mth

Before

N/A

1.110

Traffic Organic

87,0N

View

Before

N/A

87.7N

Impressions

Organic traffic

1.110+ visitors/mth

+1,110 traffic

Organic keywords

1,350+ keywords

83% of keywords in the Top 3

MONA SEO ON TOP after just
03 months of work

Facing a competitor with a similar domain, aobongda.net, the MONA team spent a great deal of time researching the market and competitors,… We then planned a structured SEO strategy, and the results helped Áo Bóng Đá exceed its targets well beyond initial expectations after 03 months.

Monthly organic traffic grew nearly 20 times compared with when we took on the project
The main keyword “Áo Bóng Đá” (football jerseys) reached the Google top 3
83% of keywords in the Top 3 compared with the start
Impressions grew from 597 to 67.1K compared with the start

Áo Bóng Đá - A leading, reputable football shirt and accessories store chain in HCM

100% of SEO keywords stay ON TOP
in Google's rankings

SEO for football jersey keywords

70+

Search keywords

Rank

áo world cup 2026 (World Cup 2026 jerseys)

áo đấu world cup 2026 (World Cup 2026 match jerseys)

áo đá banh wc 2026 (WC 2026 football jerseys)

áo bóng đá world cup 2026 (World Cup 2026 football jerseys)

áo đá banh world cup 2026 (World Cup 2026 football jerseys)

áo đá banh wc 2026 (WC 2026 football jerseys)

áo bóng đá (football jerseys)

áo bóng đá mới nhất (latest football jerseys)

áo bóng đá mới (new football jerseys)

áo bóng đá đẹp (good-looking football jerseys)

SEO for club jersey keywords

100+

Search keywords

Rank

áo mu 2026 (MU 2026 jersey)

áo manchester united 2026 (Manchester United 2026 jersey)

áo everton 2026 (Everton 2026 jersey)

áo clb crystal palace (Crystal Palace club jersey)

áo fulham rẻ (cheap Fulham jersey)

áo aston villa 2023 (Aston Villa 2023 jersey)

áo aston villa chính hãng (official Aston Villa jersey)

áo clb fiorentia (Fiorentina club jersey)

áo Udinese (Udinese jersey)

áo newcastle 2022 (Newcastle 2022 jersey)

áo crystal palace 2024 (Crystal Palace 2024 jersey)

áo man u 2026 (Man U 2026 jersey)

áo đá banh thép xanh nam định (Thep Xanh Nam Dinh football jersey)

áo clb thép xanh nam định (Thep Xanh Nam Dinh club jersey)

áo everton 2024 (Everton 2024 jersey)

SEO for national team jersey keywords

100+

Search keywords

Rank

áo đá banh hà lan wc 2026 (Netherlands WC 2026 football jersey)

áo đá bóng anh wc 2026 (England WC 2026 football jersey)

áo đá bóng bỉ wc 2026 (Belgium WC 2026 football jersey)

áo đá banh anh wc 2026 (England WC 2026 football jersey)

áo đá bóng úc wc 2026 (Australia WC 2026 football jersey)

áo đá banh bỉ wc 2026 (Belgium WC 2026 football jersey)

áo đá bóng Đức wc 2026 (Germany WC 2026 football jersey)

áo đá banh hàn quốc wc 2026 (South Korea WC 2026 football jersey)

áo bóng đá nhật wc 2026 (Japan WC 2026 football jersey)

áo bỉ wc 2026 (Belgium WC 2026 jersey)

áo đá banh Pháp wc 2026 (France WC 2026 football jersey)

áo đá banh hà lan wc 2026 (Netherlands WC 2026 football jersey)

And tens of thousands of other for products
keywords are all showing on Google

To reach the ON TOP rates above,
MONA built a detailed SEO strategy

A business supplying

football jerseys & accessories that are genuine

With a mission to give customers a great shopping experience, Áo Bóng Đá keeps strengthening its position in the market, creating unique products that meet every request of your customers.

The challenge

Before that, Áo Bóng Đá focused only on Facebook, and had not developed its website business:

Website the brand was still new
The site structure was not SEO-ready and fairly weak
Many strong competitors such as aobongda.net
No strong impression or credibility yet with online customers

Industry & clients

MONA saw that football jerseys and accessories such as footwear and sports medals have a lot of potential because of how popular they are. In addition, the growth of the sports and entertainment market, with more and more teams and clubs forming as well as the varied needs of customers, from teams to individuals.

MONA's solution,
Full-scope SEO to reach customers

Step 1

Website design & audit

MONA found that Áo Bóng Đá's old website was fairly weak: no brand identity, not SEO-ready, many backend errors, and most pages were not indexed. So MONA designed a completely new website that fixed every problem left over from the old one.

Step 2

Keyword & content strategy

Once the new website met technical SEO standards and its UX/UI was optimized, MONA planned an SEO strategy to reach customers and published supporting SEO articles for each category:

Adding more topics

Building brand recognition against the market's rankings

Problems to fix

Branded keywords were fairly weak and not in Google's top results

Very strong SEO competitors

A new brand, while the competitor with a similar domain, aobongda.net, was very strong

After optimizing the website,
we rolled out the main keywords based on
the brand and each product category:

Direct clients

We targeted direct customers: individuals who love football, clubs, football teams, sports retail stores, e-commerce partners, sports event organizers, and anyone shopping for sportswear.

áo bóng đá (football jerseys)áo world cup 2026 (World Cup 2026 jerseys)áo đá banh world cup 2026 (World Cup 2026 football jerseys)áo mu 2026 (MU 2026 jersey)áo manchester united 2026 (Manchester United 2026 jersey) áo aston villa giá rẻ (cheap Aston Villa jersey)áo fulham rẻ (cheap Fulham jersey)áo crystal palace chính hãng (official Crystal Palace jersey)áo bóng đá hàn quốc wc 2026 (South Korea WC 2026 football jersey)quần áo bóng đá nam không logo (men's football kits without logo)

Indirect clients

Beyond direct customers, MONA also targeted indirect audiences to grow Áo Bóng Đá's customer base: specifically, people looking for football jersey stores in Ho Chi Minh City, interested in football kit designs, jersey printing and football news.

sơ đồ bóng đá việt nam hôm nay (Vietnam football lineup today)top 20 cửa hàng áo đá bóng (top 20 football jersey stores) các mẫu số áo bóng đá (football jersey number designs) top 10 shop quần áo bóng đá (top 10 football kit shops) xưởng may áo bóng đá chất lượng (quality football jersey workshop) sơ đồ chiến thuật bóng đá việt nam (Vietnam football tactical formation)

Step 3

On-page SEO

MONA submitted the website to Google to speed up recognition. We also optimized each article to build links between related posts.

Step 4

Off-page SEO

To build and strengthen Áo Bóng Đá's position on the SERPs, we built an off-page SEO strategy, specifically earning reputable backlinks from relevant websites.

SEO results after 03 months,
Áo Bóng Đá exceeded its KPIs
well beyond initial expectations

Experience the website selling
football jerseys & accessories

FireShot Capture 004 - Áo Đá Bóng - Quần Áo Bóng Đá Đẹp, Mới Nhất - AOBONGDA.VN - aobongda.vn

Although the partnership lasted 10 months, after just 03 months MONA helped the main keyword “Áo Bóng Đá” reach the Google top 3, competing with strong players in the same field. Reaching 1.11K traffic per month has helped Áo Bóng Đá keep strengthening its brand in online retail.