SummerVibes: Beach resort website in Phan Thiet

SummerVibes
Waking up every
sense of the sunny season

SummerVibes is a seaside resort and entertainment brand in Phan Thiet, operated by real estate management company Vinser. The brand runs two flagship projects, SummerSea Camping and Mũi Né Summerland, an urban complex for play, entertainment and camping-style getaways with a young, energetic spirit. SummerVibes aims to create experiences where people immerse themselves in the sea and nature, enjoy lively outdoor activities and keep memories with family and friends.

Service type

Showcase website design

Industry

Travel services

Timeline

2025

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A travel brand needed a
“digital launchpad” for a summer boom

Facing the challenge of building a professional brand image online, SummerVibes chose MONA as a strategic partner for long-term growth. Beyond designing a beautiful website, MONA was expected to deliver a complete solution — one where the brand story comes through clearly, the user experience is optimized and the platform is solid enough to support the business's future expansion.

MONA designed a responsive website that works on every electronic device

The layout adapts flexibly, and images and content adjust automatically to keep both the look and the functionality intact. Whatever device clients use, the experience stays smooth, navigation is easy, pages load fast and the layout never breaks. As a result, the website is not only beautiful but actually effective at keeping users on the site and increasing the conversion rate.

Waking up every sense of the sunny season with SummerVibes

A structured design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

A new journey begins, from the blue sea to the digital space

Faced with building a website that both shows a clear brand identity and gives users a smooth experience, MONA identified the “bottlenecks” the business was facing: scattered information, navigation that was not optimized, and a brand image that was not presented consistently online.

From there, MONA set the overall goal for the solution: a website platform with a clear structure, a consistent visual identity, and enough flexibility to support the brand's growth over the long term.

The solution focused on:
Building a coherent sitemap that guides users along their natural path of research and decision-making.
Standardizing the UI/UX so it is easy to use on every device.
Telling the brand story naturally, carried through from content to imagery.

The end goal was a website that is not only “technically right” but also “right in spirit”, where the brand comes through clearly, users can find their way easily and the business has a solid foundation to grow long term.

View project details

FireShot Capture 537 - Trang chủ - Summer Vibes - [summervibes.vn] (1)

A complete website
design plan

Optimised information search
An interface with the brand's own character
Smooth page loads and an efficient user journey

Technology used

Optimizing the user experience

Building the design system

Website design concept

Website structure

Shaping a digital strategy for a seaside resort brand

For SummerVibes, a seaside play, entertainment and camping destination, the website is more than a place to provide information; it has to convey the summer spirit, the energy and the feeling of “I want to go now”.

MENU BAR
SIGN-UP

The team designed the website with a clear structure so users can explore information in just a few steps without being overwhelmed by too much content.

FEATURED
BRANDS

The summer spirit runs through the images, colors and layout. Shots of the blue sea, camping and fun activities are placed front and center to create emotion from the very first look.

LEAVE YOUR DETAILS
MADE EASY

Clients can quickly choose a service, see the details and leave a request in just a few simple steps. This helps SummerVibes shorten decision time and increase the conversion rate.

Setting up the website structure with a detailed sitemap

After clearly defining the brand goals and target customers, MONA built the sitemap based on how users actually behave when searching for a getaway destination, so the sitemap follows a natural flow.

Putting first
brand story

MONA focused on storytelling content: from the young, energetic concept to the creation of a space where family and friends can immerse themselves in nature, the sea and lively entertainment.

Every image and every line of copy is arranged with purpose, so viewers do not just “read information” but actually feel the summer atmosphere SummerVibes offers.

Building the system
website design

MONA built the website's design system consistently, starting from the brand identity. SummerVibes uses the Montserrat typeface so content reads clearly on every device and reflects the energetic spirit of a seaside travel brand. Two main colors, sunny orange and ocean blue, were chosen as accents throughout the interface. The combination of vivid orange and fresh ocean blue creates a lively summer feel that evokes sun, wind and sea, making the website stand out and catch the eye while staying balanced and pleasant to use.

Montserrat

Bold 100px

Montserrat

Alex Brush

Bold 20px

Alex Brush

Montserrat

Bold 16px

Montserrat

#f7a51b

#1dbecf

#fbf6ee

#ffffff

UI DESIGN

The SummerVibes interface is designed to be young, free-spirited and full of energy, true to its seaside resort and entertainment concept. MONA focused on creating a visual space where images can “breathe”, with white space carefully planned to highlight each scene of blue sea, fun activities and camping experiences.

Project review based on MONA's own statistics and client feedback

Load speed

Before

N/A

0,5s

SEO-ready

Before

N/A

80%

Satisfaction

Before

N/A

100%

SummerVibes is a project with a very distinctive character, so from the start the team knew the website had to be not only beautiful but also convey the exact ‘summer vibe’ the client wanted.

The rollout required close coordination between design, content and engineering to keep every detail consistent, from colors and fonts to the booking flow. What Sin is proudest of is that once finished, the website not only shows the brand image clearly but also helps customers find information easily and decide faster. For Sin, it was a very inspiring project and proof that with a clear strategy and good teamwork, the results go beyond expectations.